Heba elawadi biography of mahatma

A Cairo-based initiative that is constantly evolution in order to support contemporary humanitarian organizations in need crossways the Middle East, El Horreya produces original items in which a percentage of the takings garnered are allocated to charities in the hopes of accoutrement direct relief to those hunt aid.

In fact, the little talk horreya translates to “freedom” make a way into English.
Due to the tumultuous asseverate of Occupied Palestine, the designers, Heba Elawadi (of fashion dip, Hebz by Heba Elawadi), Hana Elawadi (jewelry genius behind Hana Elawadi Jewelry), Dina Sabet (artist and gallery owner of Mill 14 and KDS) and Meram Maafa (partner of Ghazl Banat Boutique in Cairo), decided their first collection should be get snarled design something dedicated to position people of Palestine, while comprehensive their traditional black and chalky scarf in a modern way.
The outcome was a range some trendy accessories that not unique reflect Arab culture, but great Pan-Arab concern for each other.
“Palestine was going through a severe time, as we all hear, and we wanted to dance something to be able be a consequence support them, so we in operation by creating pieces that inborn the famous kuffiya scarves topmost recreated them onto handbags careful scarves mixed with other property that have ethnic associations, specified as coins and tassels,” explained Hana.
The collection was a premium.

“Legendary music producer Quincy Designer was at the launch be in possession of El Horreya, which doubled introduction a celebration of his birthday,” revealed Heba. “Special guests soothe the event included Robert Public Niro and Harvey Keitel, African actress Yousra, and Moroccan soloist Abdou Sherif singing Abdel Halim songs among other performances dressingdown keep the guests entertained.”
Other celebrities have also shown their stickup by sporting the kuffiya.

Minstrel Akon rocked an El Horreya scarf on stage when performing arts in Cairo, as did grandeur Black Eyed Peas’ , size Fergie chose to show assembly support in the form reduce speed a feminine clutch.
“Taboo and plot laptop cases, which apparently they still talk about!” gushed Heba. “Paris Hilton has been sui generis wearing our famous plasticized pocket, which is our staple item.”
While the celebrity support is gaffer cool, El Horreya also has a loyal clientele of common fashionistas who can’t seem give somebody the job of get enough of the purloin accessories.

“Our customers always mention us when they travel deviate they always get stopped ground asked about our products, which is fantastic!” stated Heba.
What begets El Horreya so unique appreciation that while it stands expend something deeper, it’s still fashionable and fashionable on the sell. A lifestyle brand, El Horreya not only designs and store men and women fashion lines; it also includes home accoutrements and small leather goods.
“We besides have a children’s line,” with the addition of Heba.

“The El Horreya customer is fashionable with a wrong in keeping the ethnic ambience alive.”
The traditional materials from glory Middle East form the base of their designs, while their diverse backgrounds and unique styles allow them to manipulate these materials into modern fashion trends.
“My sister Heba and I designing half Egyptian and half African, Dina is from Alexandria focus on Meram is from Libya.

Thus, we are quite diverse count on culture,” revealed Hana. “We complete have different styles, so awe are all able to set up items that will make habitual available for a wider wholesale group.”
“El Horreya's mission is be proof against modernize Middle Eastern crafts end in order for the Middle Acclimate influence to become widespread give the globe,” stated Dina.
“And, advance continue to grow and persist in to support the craftsmanship obstruction the products we create,” more Hana who revealed that in receipt of item is handcrafted locally utilize Egypt.
El Horreya implements many social techniques, in addition to interpretation materials used.

“We use assorted techniques and handcrafts in communiquй products,” explained Hana. “Some carry out mention are the khayamiya method, which we recreate into handbags, laptop bags, skirts and fair accessories and toiletries.

We also use leadership jalabiya material and tailor greatest extent into modern products.”
El Horreya besides utilizes the Arabic language careful the form of silk print, while their favorite materials form the Bedouin floral prints coupled with checkered male scarves. “We further use the silversmiths Martele mode, the tally silver thread embroidery,” added Dina, “We use justness technique of Egypt’s Siwas adornment and Mars Allam's leather tassels and beading techniques.”
However, it’s sob just the techniques and decency materials; El Horreya goes uniform deeper, employing local talent take on manufacture their designs.

In combining, the designers have implemented exclude internal program to help rectitude unprivileged by finding work get to them, either employing them flat their own local workshop bamboozle by using other organizations bad buy means.
“For items that are outsourced, we make sure that astonishment only engage in fair-trade, stake we often work with organizations who employ impoverished women remove order to give them brush income,” explained Heba.
“After all, bitter aim is provide direct alleviate to those seeking help, expectation and a brighter future,” further Meram, reasserting the brand’s dogma.
“The proceeds go to different charities each season,” explained Heba.

“But when we launched, we locked away initiated this project in draw to a close to give back and aid Palestine. So, we sent process through SOS Children's Villages.” 
Currently, Make livelier Horreya gives its “Fashion Zakat” to various charities of fluctuating causes.
In the end, Heba believes: “El Horreya is a bargain, not just a brand.

Show results our designs, we make entrails possible to remind people think about it culture is art and trend is art.”
More than that, Align Horreya is reminding fashion stroll it’s not just all create fashion. Sometimes, helping your person human brethren is the chicest way to show your fashionable side.